Use Social Media to Reel in Big Fish Donors
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 1, 2012
The relationship starts online, but the “ask” happens offline, perhaps on the phone, but most likely face-to-face. Effective social media outreach takes at least 25 hours of staff time per week, according to the Ditch Digital Dabbling research report. Building these relationships is hard work but the benefits are enormous. No problem.
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