Use Social Media to Reel in Big Fish Donors
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 1, 2012
The relationship starts online, but the “ask” happens offline, perhaps on the phone, but most likely face-to-face. They are likely to care about your cause, too. Learn their areas of interest and how engaged they are in your cause. The introduction can take place online. Who are their big individual donors?
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