10 Twitter Best Practices for Nonprofits
Nonprofit Tech for Good
FEBRUARY 8, 2015
Second, tweets that end in either a period or a colon before the link are also retweeted more often and thus tend to have higher click-through rates. Sending more than one tweet every hour significantly decreases your click-though rate, according to social media scientist @DanZarrella. Tweets with links have an 86% higher retweet rate.
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