How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 16, 2008
Fear that it will take staff time, there will be little return, and the return will not be as easily measurable as, say, a direct mail piece. I like to think about this in terms of the amount of time per week ( How much time per week does it take to do social media? ) Fear about letting the public comment back "publicly".
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