Do Negativity And Alarm Really Raise More Funds?
Bloomerang
OCTOBER 23, 2023
This is especially true for mass marketing messages and broad fundraising appeals for monumental events like hurricanes or earthquakes. Negative events impact our brains more than positive events. The truth is that fundraisers must sort out when and how to message their constituents using positive, negative, or a blend of both.
94 
Let's personalize your content