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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

The logo was designed what felt like minutes before our launch in March 2005. An example of our early "brand" circa 2005 Like everything else that has gone well in my career, it started with a NTC (Nonprofit Technology Conference). Why did we do this? To understand, you have to have been with us back in 2004.

Cancer 226
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Fight Colorectal Cancer: A Rebranding Tale

Judi Sohn

The logo was designed what felt like minutes before our launch in March 2005. Like everything else that has gone well in my career, it started with a NTC (Nonprofit Technology Conference). Big Duck designed a new identity system and produced an amazing 37-page style guide that gives us direction on everything we’re doing.

Cancer 100