How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 16, 2008
Fear that it will take staff time, there will be little return, and the return will not be as easily measurable as, say, a direct mail piece. 7 Not everything that counts can be counted and not everything that can be counted counts This is an actual quote from Einstein. I'm not saying that you shouldn't use quantitative metrics.
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