Use Social Media to Reel in Big Fish Donors
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 1, 2012
The relationship starts online, but the “ask” happens offline, perhaps on the phone, but most likely face-to-face. Building these relationships is hard work but the benefits are enormous. Each department needs to know when the others are contacting a prospect and what they are saying. Too many contracts become irritating.
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