How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 16, 2008
Fear that it will take staff time, there will be little return, and the return will not be as easily measurable as, say, a direct mail piece. The example I'm using is an excerpt from a blog benchmarking process and presentation that I gave at e-metrics conference in October. Fear about letting the public comment back "publicly".
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