EENs Avatars Campaign Brings Online Marketing to Life - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
APRIL 21, 2008
The success of ONEs real-life virtual demonstration at the Hague was promising, and GCAP wanted to use the strategy to protest at the World Bank. Presenting the banner ads in a way that linked them to the Hyves site was another excellent marketing strategy that led to a much higher click through rate. Ads liked to the site had a.6%
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