EENs Avatars Campaign Brings Online Marketing to Life - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
APRIL 21, 2008
Lessons Learned and Keys to Success: Thinking of a novel idea was a big part, responsible for the campaigns high volume of free press coverage. To make the avatars really represent the countries we had them wear their national flags as badges on caps, t-shirts, sleeves and pants and bags. Also we made the Asian avatars look Asian etc.
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