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How St. Jude Connected with the Next Generation of Donors for a Record Fundraising Year

Saleforce Nonprofit

Founded in 1957, the American Lebanese Syrian Associated Charities (ALSAC) was established as the fundraising and awareness organization for St. Some examples are the use of Service Cloud to manage inbound calls, Commerce Cloud to sell virtual items that donors can “sponsor”, and Marketing Cloud for some external communications.

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Advice for a Record-Breaking Fundraising Year

Saleforce Nonprofit

This advice from Rick Shadyac, President of ALSAC , the fundraising and awareness organization for St. Jude Memphis Marathon Weekend is an example of reaching new audiences. This success confirms for us an audience desire — as well our capacity — to expand this race virtually and beyond an exclusively regional event.

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