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Great reads from around the web on October 14th

Amy Sample Ward

But these characteristics won't change about the demographic: They are vocal, demanding and discerning." To truly raise your nonprofit’s profile (aka increase brand awareness), grow your constituency, and raise even more money in 2011 and beyond, organizations need to also focus on innovating." However, just today a.ly

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Don’t Just Celebrate – Advocate. Getting back down to the Roots of Earth Day: Tips for CSR Professionals

sgEngage

The core team focused on bringing Earth Day to life quickly realized the potential to engage Americans beyond just the college-aged demographic and worked diligently to expand their reach. The National Centers for Environmental Information has been tracking ‘billion-dollar disasters’ since 1980. Trillion in damages.

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If we’d had Twitter on 9/11

Connection Cafe

I still hadn’t been able to talk to my husband, but my mother-in-law had gotten word to him that we were headed East on I-10, and he was able to track my progress via our online, real-time credit card statement. Instead, all I could do was fidget over the tuner as radio stations faded in and out. No satellite radio yet.

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