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How to Use Storytelling for Nonprofits to Tug Heartstrings and Raise Funds

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Plus, a bunch of theory and stats are not a story — that’s a report. Tweets with photos receive 150% more retweets than those without (Source: Twitter 2019 stats). Facebook photo posts get 53% more likes, 104% more comments, and 84% more click-throughs on links than text-based posts (Source: Facebook 2018 stats).