Do Negativity And Alarm Really Raise More Funds?
Bloomerang
OCTOBER 23, 2023
Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events.
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