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MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)

NTEN

After graduating college, I became a translater for tobacco giant Philip Morris in Venezuela. This goes across generations--people pay attention to social cues--one of the most powerful behaviors out there. If you invest, your ROI will be much more reliable than if you fake it. JW: There is a lot of competing for attention.

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