MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)
NTEN
JULY 18, 2013
This goes across generations--people pay attention to social cues--one of the most powerful behaviors out there. AM: organizations are not investing enough in storytellers. They can come up with solutions by investing in really great storytellers. If you invest, your ROI will be much more reliable than if you fake it.
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