MCON13 Live Blog: Millennial Giving (Alia McKee, Sea Change Strategies and Justin Wheeler, LINK)
NTEN
JULY 18, 2013
To influence behavior, we need to understand behavior. People make decisions based on the value-groups with with they most strongly identify. This goes across generations--people pay attention to social cues--one of the most powerful behaviors out there. In order to influence behavior we have to understand behavior.
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