EENs Avatars Campaign Brings Online Marketing to Life - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
APRIL 21, 2008
First, in the Netherlands we used them as a tool to influence the Dutch government and get the media on board. triggered loads of media attention. There were some complications with this, we didnt have enough ethnic avatars, so the Brazilian one was a blonde girl, as we knew there were also blonde girls in Brazil.
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