Which New Audiences? A Great Washington Post Article and its Implications about Age, Income, and Race
Museum 2.0
APRIL 26, 2018
The Washington Post covered the MAH's transformation as part of an article about museums engaging new audiences. One that has found remarkable success is California’s Santa Cruz Museum of Art & History. This article subtly juxtaposes two interpretations of what it means to "engage new audiences." The impact was dramatic.
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