What Cross-Platform Gaming is Doing for Books. and Can Do for Museums
Museum 2.0
OCTOBER 6, 2008
Art museums have always created catalogues to accompany exhibitions, which are one cross-platform way for obsessives to deepen their relationships with content. Scholastic has the audacious attitude that people will want to read all ten books, and The 39 Clues online experience is unapologetically geared toward that long-term investment.
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