Measuring Your Blog's Outcomes and Use of Other Social Media Tools
Beth's Blog: How Nonprofits Can Use Social Media
MAY 16, 2007
Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. I remember serving as a panelist for the National Endowment for the Arts and had to quantify artistic merit.
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