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Which New Audiences? A Great Washington Post Article and its Implications about Age, Income, and Race

Museum 2.0

Executive Director Nina Simon, who was hired in 2011, says that in the years following the global financial crisis, the facility was struggling. “At This list doesn't include many approaches that I see transforming museum audiences, like political activism, multilingual programming, intergenerational events, or cultural festivals.

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Building Community: Who / How / Why

Museum 2.0

For example, in Santa Cruz there is a huge community of creative people who identify as artists in non-traditional media. That’s why we partner with fire sculptors, knitters, graffiti artists, and bonsai growers. They are artists whose experience deserves a home in our institution alongside painters, photographers, and sculptors.

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