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Year-End Appeal Guide

The Modern Nonprofit

This is your “what” Be specific about what you’re raising funds for and the impact it will make. Is there a program or project that you want to get off the ground and need to raise some funds for? Inspiration: The African Wildlife Foundation does a great job of articulating urgency in both its appeal language and its CTA.

Guide 102
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2021 Year-End Appeal Guide

The Modern Nonprofit

This is your “what” Be specific about what you’re raising funds for and the impact it will make. Is there a program or project that you’re wanting to get off the ground and need to raise some funds for? The first step is to set a goal. You will need to determine what you want to fundraise for. Why – THE STORY.

Guide 98