Transition From Event-Based Fundraising to Annual Fundraising
ASU Lodestar Center
JULY 18, 2012
So if your email this month is supposed to share results of a medical conference or new legislation, the body of the communication does not ask for any contribution, but there is a link to donate or a small mail-in card with a place to write credit card information is enclosed. Create scripts and make the asks. Personalization.
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