Fundraising strategy, technology and data Q&A with Chris Goodman and Gary Carr
3rd Sector Labs
APRIL 4, 2014
Do you plans involve segmenting of constituents into different groups and personalizing outreach; do you plan to test campaign variables; will you be using reference codes to track where donations are coming from (Direct mail, Email, Social, etc). As in everything, test, test test.
Let's personalize your content