Measuring Your Blog's Outcomes and Use of Other Social Media Tools
Beth's Blog: How Nonprofits Can Use Social Media
MAY 16, 2007
Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Ah, my screencast script on google analytics completely ignores social media and only focuses on web sites.
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