Analysis Impact Stumbleupon Support 
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 1, 2008
Key skill is pattern analysis. Link listening and analysis to decisions or actions. By making a human connection with people online, you can influence their perception of your brand and help them find meaningful, relevant ways to support your mission. You can listen with google alerts, technorati, twitter, and RSS readers.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 16, 2008
The best way to think of it as taking a little chunk of your marketing plan that supports your marketing goals, but incorporates social media. You don’t want to create an extra program or extra work, it has to support your existing marketing goals. It is used to take photographs so they have more visual interest and impact.
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