What I Learned From @nancylublin About #dataonpurpose
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 2, 2015
Because text is limited, they A/B test the messages they put out and learn. It was designed and built on the notion of data collection and analysis. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago. million messages lets them do predictive analysis. It’s Monday.
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