How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 16, 2008
Fear that it will take staff time, there will be little return, and the return will not be as easily measurable as, say, a direct mail piece. The key skill is pattern analysis and of course, using what you find to inform decisions or actions. Fear about letting the public comment back "publicly". Especially in this economy.
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