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Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 9, 2007
So I'm really curious about how many folks in this field are measured on goals other than raising money. Quantitatively, that's worth quite a bit as no one has been able to calculate this metric so thoroughly before. Justin The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns.
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