The ALS Ice Bucket Donor Retention Challenge
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 11, 2014
” They set up daily messages on their web site and social media channels to let everyone what was going on. ” Barb says she thought it was great that they might raise some money and some visibility on Facebook, but never in a million years did they anticipate that the fundraiser would transform into a global event. .”
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