The ALS Ice Bucket Donor Retention Challenge
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 11, 2014
She recalls, “I was visiting a chapter in Alabama when I got a call from the fundraising team mentioning letting me know about the Ice Bucket Challenge that at the time was happening in Massachusetts at fundraising event organized by Peter Frates and that people were posting videos on Facebook.” What are you takeaways?
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