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How to Tell Your Donors Where Their Money Is Going

NonProfit Hub

NOVEMBER 14, 2018

For example, if you say you’re trying to raise $100,000 to build schools in Africa, also mention that it will cost each student $100 per year to attend. Your charity’s overhead ratio is not necessarily an indicator of its success, but rather a way to offer insight about how funds are broken down. Don’t forget about emotion.

Money 64
Money Donor Chart Ratio 64
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Converting Emotional Donors to Monthly Donors

Connection Cafe

JANUARY 12, 2021

Donor retention rates are higher with monthly donors, 70% compared to 40-50% for single gift-makers. Does your nonprofit remove cataracts from poor people in Africa? It requires more “you” than “we/us” in the messaging (a good rule of thumb: you/us ratio in a message of 3/1). First, monthly donors give more, on average.

Donor 37
Donor Gift Relationship Ratio 37
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