Collective Lens: Photography for Social Change
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 23, 2007
Successful fund raisers for social causes have known that for a long time. A recent series of studies by psychologists provides the research that proves it -- they have found that fund-raising appeals do best when they are crafted around a single gripping image. It uses images to promote social and humanitarian causes. What can we do?
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