Remove Afghanistan Remove Cancer Remove Hunger Remove Issue
article thumbnail

Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

Qgiv

Because it recognizes the root causes of social ills, by definition it describes a long-game issue that extends beyond solving challenges for an individual. Example : , Jennifer is first a mother of 3 and a musician, who is facing cancer. She is not a cancer patient first.) This encourages sustained donor loyalty over time.