Marketing and Engagement: Making the most of your Emails
Amy Sample Ward
MAY 17, 2011
Last week, I visited Omaha, Nebraska, and had a great time presenting to the PRSA Nebraska chapter. I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. The fundraising response rate fell by 19%, while the advocacy response rate fell by 7%. Highlights.
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