How (RED) is Fighting AIDS and Saving Lives
Saleforce Nonprofit
DECEMBER 1, 2022
And the late, great Steve Jobs gave (RED) some pretty good advice on storytelling: Keep it simple. We spoke to several people living with HIV– including Connie Mudenda, an AIDS activist who lost three of her children to the disease. How Can Brands Leverage Storytelling To Tap Into the Cultural Zeitgeist and Shift Public Perception?
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