Social Media Behind the Firewall: The Tire, Tower, or Hub and Spoke?
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 16, 2009
For this post, I wanted to focus on the first issue - the mismatch between organizational culture and social media adoption. As Charlene Li pointed out, " Change management processes take years - you don't change over night. Flickr Photo by MR+G. Flickr Photo by Colmmacc. THE TOWER. . The downside?
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