What do web stats mean, anyway?
Zen and the Art of Nonprofit Technology
SEPTEMBER 17, 2007
They can be used for a nonprofit’s mission and that is why nonprofits should exercise transparency on web site analytics. It WILL get less traffic, though likely very important traffic from other bloggers and organizations who will pick up the idea (that would be called ‘organizing’). 10 Cindy Leonard 09.26.07
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