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See What’s Out There » Blog Archive » NTEN Does Web 2.0

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She asked the audience how many people use formal ROI evaluations with regard to social media efforts. Her take-aways from that activity are that internally, people love the feedback from bloggers, and externally, people love to know that you care. Coming from a background in SEM and lead generation, I was so glad to see “Web 2.0

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See What’s Out There » Blog Archive » Oxfam America and HSUS: Not just Talking about Social Media, Using It

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On blogging and blogger outreach : They both moderate every single comment on the blog (they recommend not to allow auto-posting), and someone responds personally to each comment. Carie and Tim say customize and personalize each message to bloggers, warm them up, and sell your story. Shana Glickfield of Issue Dynamics Inc. ,

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