Scratch: An Educational, Multi-Generational Online Community that Works
Museum 2.0
OCTOBER 30, 2008
Here is the user profile by age circa July 2008 (per this report ). Everyone is instructed not to create usernames identical to their real names. The ScratchR team intentionally wanted to avoid a massive popularity contest, so they promote activity on the site, not aggregate growth of views, loves, or downloads.
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