GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising
The Science Behind Engaging your Supporters
OCTOBER 3, 2018
Whether it was $5 during your last campaign or $100 on #GivingTuesday, run a contribution report to get the details on Oscar’s last donation and ask for a similar amount, that way you don’t spook a low-dollar donor by asking for too much, or lose out on a higher-dollar donation because you asked for too little.
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