From Lost To Loved: Turning Lapsed Donors Into Devoted Donors
Bloomerang
FEBRUARY 27, 2024
Rather than sending a member renewal to lapsed donors with a 20+ year history of gifts, The Audubon Society of Rhode Island gave these long-time members a free one-year membership. Here’s a sample: Dear [donor first name], I’ve been thinking about you and wondering how you are. All it takes is a note of thanks.
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