Craft the Perfect Tagline for Your Organization
NonProfit Hub
DECEMBER 3, 2018
Go beyond the immediate problem that your team solves and look to the big-picture challenges that grab people emotionally. The goal is to be memorable: plant a seed in people’s minds, not a full-grown Redwood. A humane society shouldn’t use words like “dog” or “cat” or “shelter” because those ideas are already front of mind.
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