Nonprofit Branding: The Big IDEA
NonProfit Hub
APRIL 3, 2015
The pair identified three factors that can make or break a nonprofit’s brand: Integrity, DEmocracy, and Affinity. Laidler-Kylander and Stenzel define integrity as simply following through with your promises. This allows you to harness all of those free reviews for your benefit. I ntegrity: We’re starting simple with this one.
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