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Fundraising Meets the Power of Peer-To-Peer Campaigns

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When I began my career leading fundraising efforts for a national nonprofit, the focus of everything I did was on the individual donor. You can see this in our industry, which over the last three years has moved quickly to embrace peer-to-peer fundraising. Liberty in North Korea. , But that was then. Times have changed.

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The Future of Fundraising Is Peer-to-Peer

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When I was leading fundraising efforts at a national nonprofit, the focus of everything I did was the individual donor. That has a lot to do with the emergence of social networking and peer-to-peer (P2P) models. I know: many nonprofit professionals argue that online giving is the hot thing in the fundraising space.