Resilient Fundraising: Show Donors the Love
Connection Cafe
APRIL 20, 2020
Retention is terrible for darn near everything – peer-to-peer participants and donors alike. With an industry average of 28% retention in the peer-to-peer space, we proved that the environments we were creating with our events were not terribly fulfilling. We tried to get more people to open emails, to fix that KPI. What did we do?
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