Social Networking Strategies: The Limits of Cutting and Pasting
Amy Sample Ward
NOVEMBER 23, 2011
One of the core principles in community engagement is to use the tools your community is using. If they are using the tool, then join them. Organizations that joined Facebook early on endured the “price of early adoption”—they were the guinea pigs for a platform that was still figuring out just what to do with this form of user.
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