Case Study: Community-Based Fundraising
JUNE 7, 2011
million members in Pennsylvania and West Virginia through the company's health care benefits business and is one of the largest Blue plans in the nation. The event provides small to medium sized charities that may not have the means to host their own fundraising walks with a chance to raise funds in support of their individual causes. provides complete funding and logistical support for all five walks, and all Highmark employees are encouraged to participate.